The Drishyam Digital Strategy

The Drishyam Strategy: What Digital Marketers Can Learn from Vijay Salgaonkar’s Master Planning

When we think of Drishyam, we remember it as a brilliant thriller that keeps the audience hooked till the very last frame. But beyond suspense, the movie is a masterclass in planning, execution, and strategy very similar to how digital marketing works when done right.

There’s an unforgettable scene where Vijay Salgaonkar constructs a flawless alibi for his family. He doesn’t just tell them what to say; he designs a full narrative: where they went, what they ate, whom they met, and at what exact time. Every detail was intentional and pre-planned. It wasn’t improvisation it was strategy.

This moment is one of the best metaphors for modern digital marketing.

Because success in digital marketing doesn’t come from random posts, daily experiments, or guesswork it comes from having a well-designed blueprint, just like Vijay.

1. Planning Matters More Than Just Action

Just like Vijay analysed the situation calmly and planned step by step, effective digital marketing begins with strategic planning:

• Who is the target audience?
• What problems do they have?
• What platforms do they use?
• What content will influence them?
• When should the message be delivered?

Brands that jump into posting without understanding their audience are like characters in Drishyam trying to improvise during the interrogation confused, inconsistent, and easily exposed by the competition.

2. Consistency Builds Believability in Crime and in Branding

Vijay ensured that his family repeated the exact same story again and again without a single deviation. That consistency made their narrative believable.

In digital marketing, consistency does the same thing:

• Posting in a consistent tone of voice
• Showing up regularly
• Delivering the same promise across platforms
• Maintaining the same message in ads, website, and social content

A brand becomes believable only when its message aligns everywhere just like Vijay’s story aligned in every interrogation.

3. Understanding User Psychology: The Biggest Advantage

One of the most intelligent things about Vijay’s strategy was that he understood how the police think, how they question, and what evidence they look for.

Similarly, powerful digital marketing requires understanding:

• Customer triggers
• Pain points
• Desires
• Fears
• Buying psychology

A marketer who understands psychology can create:

• Ads that convert
• Headlines that grab attention
• Content that feels personal
• Campaigns that build emotional connection

Like Vijay, a smart marketer doesn’t just speak they influence behaviour.

4. User Experience Matters: Small Details Create the Big Picture

In Drishyam, every tiny detail the bus ticket, café bill, bookstore entry mattered. If even one was missing, the entire plan would collapse.

Digital marketing is no different.

A website can lose conversions because:

• One-page loads too slowly
• A call-to-action button is unclear
• A checkout step is confusing

Success doesn’t depend on one big action -it depends on many small, well-thought-out experiences that work together.

5. Data Is the New Evidence

Vijay collected proof even before he needed it.

Digital marketers must do the same.

Analytics reveal:

• What content users engage with
• Which pages convert the most
• Which ads bring the best ROI
• Which audiences respond better

Data lets marketers refine strategies, instead of making assumptions exactly how Vijay avoided assumptions and prepared for every scenario.

6. Adapt and Pivot When Needed

In the movie, when an unexpected situation arose, Vijay never panicked he adjusted his plan while keeping the final goal intact.

Digital marketing strategies must also evolve:

• Algorithm changed? Adapt.
• Audience behaviour shifted? Revise approach.
• Competitor campaign boosted? Respond smartly.

Marketing isn’t rigid  it’s an ongoing process of refinement, learning, and responding.

7. The Power of Storytelling

Even though Vijay planned everything logically, what protected him was not the facts alone but the story he created.

Human brains remember stories more than data.

Similarly, brands that tell compelling stories:

• Build trust
• Build loyalty
• Build emotion
• Become unforgettable

Every successful brand Apple, Zomato, Nike, Amul -excels at storytelling.

Their message isn’t just seen ,it’s felt.

Just like Drishyam stayed in our minds long after the movie ended.

Final Lesson: Strategy + Execution = Success

The biggest takeaway from Drishyam for digital marketing is this:

Success doesn’t come from doing more ,it comes from doing the right things in the right order.

Vijay succeeded because he:

1. Planned
2. Prepared
3. Stayed consistent
4. Understood psychology
5. Collected evidence
6. Adapted
7. Told a believable story

A winning digital marketing campaign does the same.

It combines creativity with strategy, storytelling with analytics, and emotion with logic.

That is why Drishyam remains not just a thriller but a brilliant reminder that the smartest wins are not accidental, but strategically engineered.